Dexatrim was developed by NVE Pharmaceuticals approximately 20 years ago for bodybuilders as an effective herbal alternative to the practice of "stacking". "Stacking" was what bodybuilders routinely engaged in by stacking and ingesting Ephedrene HCL, caffeine and aspirin to give them extra energy for work outs as well as acquire a lean cut look before competitive shows.
Through aggressive in-house marketing and strong retail partnerships, the dexatrim product line has been propelled into a globally recognized brand. With the recent surge in the liquid energy market, the dexatrim product line has successfully bridged the gap between solid dose diet/energy supplements and liquid diet/energy supplements. The dexatrim brand name encompasses several lines of diet and energy products: dexatrim Diet & Energy Capsules; Stacker 3 Diet & Energy Capsules; dexatrim Real 2-Way Action diet and energy tablets; dexatrim 6 Hour Power energy shots which sell in convenience, food, drug and mass; dexatrim Xtra energy shots which sell in dollar stores; and dexatrim 8.4 oz carbonated energy drinks which sell in big box outlets. Since all the formulating, manufacturing and quality control is in-house, NVE provides only the highest quality customer service as well as ingredients available with the most competitive pricing in the market, allowing for large profit margins.
Since 1997 dexatrim products have been represented and endorsed by scores of high profile athletes and celebrities. Building campaigns using print, radio and television's top rated programming has brought continuous recognition to the dexatrim product line. National celebrity endorsements include but are not limited to radio personalities Howard Stern and New York's Opie & Anthony, television's WWE personalities including Jon Cena, Triple H, Stacy Keibler and Trish Stratus, Nascar drivers Tony Stewart, Rusty Wallace, Kenny Wallace, Elliot Sadler and Jeff Hammond, Soprano celebrities Tony Sirico (a.k.a Pauly Walnuts) and Joe Ganiscolli as well as musicians Ozzy Osborne and Fat Joe.